Just because your data is clean right now doesn’t mean it’s going to stay that way. Maintaining data cleanliness is an ongoing, all-important task.
Over the years, your company will not only collect additional data, but priorities and rules for governing data will evolve. Establish a regular schedule for assessing spend your data to address new purchasing trends and determine whether your rules still apply.
With regular assessments and cleanses, you’ll better ensure the long-term cleanliness of your data.